Unless you’ve got extensive experience as a journalist within the publishing world, you probably don’t have the contacts you need to launch a successful PR and media campaign for your book. And if you want your book to be successful, you’ll need to invest in PR.
Helen McCusker is a trained journalist who has also managed the in-house publicity department for a UK publisher. Now she has her own PR business, providing freelance publicity services to authors. If you’re based in the UK, or if you need UK-based publicity for your book, you’ll want to check out her business, Booked PR.
If you’re not sure exactly what publicity can do for you, here’s a sample of some of the things Helen can help you with:
- Press releases and long-lead mail outs to the media
- Access to a comprehensive media list
- Interview planning and scheduling
- Preparation for TV and Radio
- Developing media relations
- Serial rights management
- Book signings and events